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Twitter- Why and How to Use Twitter?

Dear All As most of us confused about it How to use twitter, Below are some details that might help you in learning twitter.

Hope you will like it and also let me know if any queries.  You can connect with me on FACEBOOK, LinkedIn & Twitter

What is Twitter :

Twitter is a social networking and microblogging service that allows you answer the

question, "What are you doing?" by sending short text messages 140 characters in length,

called "tweets", to your friends, or "followers."

Why Twitter is Useful :

Twitter has many uses for both personal and business use. It's a great way to keep in

touch with your friends and quickly broadcast information about where you are and what

you're up to.

you can share information with people that you wouldn't normally exchange email or IM

messages with, opening up your circle of contacts to an ever-growing community of like-

minded people.

Using Twitter:

Even the most stubborn adversaries of modern technology can’t ignore Twitter. Print magazines, TV shows, celebrities, small businesses, international brands and your children – they’re all tweeting. Feel like you’re missing out? Here’s how to join the conversation in less than an hour a day.

Who to Follow

The easiest way to get started on Twitter is to start following people. Follow a few relevant people,brands and websites in your field of business. Just run a few keyword related searches and check who other people are following. Many of these people will also start following you.

Try to get a feeling for this group of people and their interests before you properly engage in the conversation. Take some time to familiarize yourself with this new medium and take note what people are interested in. The aim will be to post interesting content that will keep people coming back for more.

What to Tweet

The key to making Twitter work for your brand is to tweet interesting and relevant content on a regular basis.

Here are some of the dos and don’ts:

Do:

• Post interesting links that are relevant to your field of business

• Inform others about the latest news and events in your field of business

• Give others credit by retweeting posts that you liked

• Engage others by replying to their tweets

• Promote your brand and post links to your website but keep it useful and in proportion

• Ask questions – Twitter is great for getting opinions

Don’t:

• Use Twitter just to honk your own horn – this is the quickest way to scare away followers

• Tweet what you had for breakfast or how cute your dog is – keep it relevant

Time Management

One of the main concerns when using Twitter is wasting time. This is an avoidable issue. The easiest way to avoid getting sucked into the depths of links and instant news is to put you on a schedule. You shouldn’t have to spend more than an hour per day on Twitter, half an hour in the morning and in the evening should suffice. It is also a good idea to share the load by having more than one person in the company tweeting.

Also keep updating the list of people you follow. If you feel that someone’s tweets are wasting your time, stop following them.

Ideally you should spread your tweets throughout the day. Micro-blogging software such

as Tweetdeck or Hootsuite allows you to schedule your tweets. This way you can find some links in the morning and have them posted throughout the day.

Twitter is a great marketing tool. It has a number of advantages and when used with the other popular social networking options, you can effectively market your product or service to a global audience.

So Let's "Tweet"!

How to audit Google campaign- Seven simple steps to audit the campaign

Hello All, I am sharing what I have found during my work experience with Google Adwords and this is what I follow also.

Before to beginning an audit, the first item I ascertain is the account goals. Understanding the goals of an account helps me determine what areas I need to focus on. If an account’s primary aim is to drive volume, I will examining key metrics such as conversion rate and conversion volume. And if goals are more cost efficiency and profit focused, I keep focus on areas such as cost per click and quality scores.

In addition to understanding goals, I ask questions about business processes. For instance, is sales process based off of phone calls? If so, are these calls being tracked? How the calling team answers to the queries and what are the main queries being asked by the potential customers.

Once I have answers to my questions, then I will start with the process of account auditing.

After much trial and error, I have come across a methodology for auditing which I feel will help all of us to understand it better. It is consist of seven steps which I follow:

Step:1).

• Campaign Settings - I begin the audit process by reviewing the campaign settings. At this point, 1^st I basically start checking settings that have been enabled in a way that might negatively impact performance. Examples of incorrect settings may be campaigns opted into Search and Display at the same time, ads not set to ‘rotate indefinitely’, whether or not mobile bid modifiers have been implemented, and if geo targets have been properly set.

Step:2).

• Account Structure/Keywords – At this stage of the audit, I am looking for critical flaws in campaign structure. Some key questions I am trying to answer are:

1.     Does each campaign have a specific theme?

2.     Do the ad groups support the main theme of their respective campaigns?

3.     Do ad groups contain more than 20 keywords, or are the keyword themes varied and conflicting (as per my experience initially more number of keywords are good but as the time passes after running campaign minimum one month we should pause and keep live only the keywords which are performing)?

Step:3).

• Bidding - Once I’ve gone through examining account structure and keywords, I pay close attention to bidding. I am trying to determine if keywords have unnecessarily high cost per clicks. It should be based on the first page bid and the top page bid of that particular keyword. As much I have experienced, accounts suffering from high cost per acquisition are often overpaying for clicks or similar bidding for each keyword. Make sure bidding strategy is examined closely & bid only according to the 1^st page bid & top page bid.

Step:4).

• Ad Copy - When examining ad copy, I am looking to see if at least 2 ads are running per ad group, and if the messaging in each ad is unique from one another. If formal ad testing is not being done, the key here is to at least gain an understanding of what kind of copy is performing well and what isn’t.

Step:5).

• Ad Extensions - When auditing ad extensions I specifically look to see if at least sitelinks are enabled. There may be business reasons why other extensions such as phone, review and location may not be running. If you have a multiple page site, sitelinks are crucial to driving higher click-thru-rate percentages and conversion rates.

Step:6).

Performance by Segment - Reviewing performance by ad position, device, and network is key to understanding total performance. To know this simply can pull data from adwords report that which network or which device is behaving well. After this the placements site are we getting conversion from the relevant site or not, which are the site giving more conversion at lower cost or which are giving at higher cost.

Step:7).

         Landing Page - PPC specific landing pages are vital for success. The standard website generally isn’t honed specifically for conversions – landing pages are.

Four crucial things in landing Page:

• Content
• Form Length & where it is placed (As per my observation basically it should have a full view without scroll)
• Image Placement
• Button Colors

Please share Your ideas for the same, For suggestion & Queries please contact me on my email raviaggarwal03@gmail.com or contact me on 9619444010.